I've been thinking about this a lot recently and had some very interesting discussions with colleagues. Personally I prefer to keep my accounts separate so I have a personal ID and a professional one. I tend to use libshari for professional networks/work...with the exception of this blog where I have used my full name as I feel that my own CPD relates to both my professional and personal life.
I was brave and decided to Google all versions of my online ID or professional brand, and have to admit I'm quite satisfied with the results. To me anyway it looks as though I have managed to separate them quite well.
I never considered using the same branding (i.e. colours/design/etc) across networks and think it may be a useful way of separating out my online IDs even more.
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